In Web advertising, present the ERA® name and all ERA marks and slogans
consistently with guidelines and restrictions. For example, the ERA logo
must conform to the identity standards, including size, placement, and color.
If you are printing the logo against a background color, use a white box
around the logo.
If you are printing the logo in one color, that color must be black.
If you are printing against a black background, use the logo in reverse --
that is, with the house and type in white.
ERA Franchise Systems, Inc., makes logos and artwork available for use by
all offices and agents. All rules relating to logo usage off-line apply to
online use as well. Additionally, the ERA logo cannot be animated in any way
when used as a corporate identifier.
All Web sites must contain these three disclaimers on the home page:
- Each ERA® Office is Independently Owned and Operated.
- ® and SM are licensed trademarks of ERA Franchise Systems, Inc.
- Equal Housing Opportunity.
